Since 1968 Synsam has grown into the Nordic leader in optics, eye fashion, and eye health with nearly 600 stores across Northern Europe. In 2025, Synsam Group introduced NK Eyewear & Optics at Nordiska Kompaniet in Stockholm – a new premium concept and luxury destination in optical retail. Synsam’s Creative Director, Marina Kereklidou, developed and designed the boutique – a curated 47-square-meter experience that unites the world’s most prestigious eyewear brands with the latest optical and eye-screening technology, offering customers a destination of world-class eyewear fashion and eye health.

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