Urban Italian Group

Founded in 2017, Urban Italian Group quickly became a key player in Italian and Spanish gastronomy, celebrated for its restaurant concepts Basta and Florentine. As a new generation of restaurateurs, the group creates vibrant dining destinations from northern Sweden to southern Europe. SpoilConcept managed PR and communications for the launch of the new restaurant concept Trattoria Giorgio’s – rooted in Italian flavors and inspired by 1960s Milan and Florence design. Today, Urban Italian Group stands as one of Scandinavia’s most dynamic tastemakers in Italian dining.

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