Lidl

As Europe’s largest grocery retailer, Lidl is recognized for offering quality products at affordable prices. With the launch of Lidl Fashion Week, the company introduced a recurring initiative featuring exclusive in-store collections. A series of collections developed in collaboration with supermodel Heidi Klum aimed to make fashion both desirable and attainable. For the Swedish launch of the first collection, SpoilConcept transformed the Lidl supermarket in Kungsängen, Stockholm, into a high-end runway – bringing the brand’s vision of accessible fashion to life in the midst of everyday shopping.

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