McLaren

McLaren Automotive’s story begins in the 1950s, when Bruce McLaren launched a racing car he had ingeniously modified himself. The six decades of racing success that followed paved the way for the iconic road cars the company is known for today, challenging convention through products and services that redefine the driving experience. SpoilConcept produced the Scandinavian launch of McLaren in partnership with Autoropa, McLaren’s official partner in Scandinavia at the time.

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