Östermalms Saluhall, opened in the late 19th century, has long been a culinary landmark. In 2020, it reopened after its first renovation in 130 years. The City of Stockholm and Tengbom Architects preserved the building’s period character, honoring its legacy while welcoming a new generation of visitors. SpoilConcept managed PR and festivities for the grand opening, curating a press preview for journalists to meet vendors and city representatives.The day culminated in a red-carpet event inviting 1,500 guests to enjoy food, drinks, and entertainment in and around the hall.

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