PREKS

The Princess Estelle Cultural Foundation was established in 2019 at the initiative of the Crown Princess Couple. The initial focus of the Foundation is the development of the Princess Estelle Sculpture Park, a permanent, world-class sculpture park in the Rosendal area, in collaboration with the Royal Djurgården Administration. Each year, an international artist is invited to create a permanent comission for Royal Djurgården. During a two-year collaboration with the Foundation, SpoilConcept helped establish the sculpture park by leading PR and communications for two artists: American Alice Aycock whose work Hoop-La became the first sculpture acquired by the Foundation, and the Danish-Norwegian duo Elmgreen & Dragset, with Life Rings, the artists’ first public artwork in Sweden. The works were acquired thanks to gifts from private donors.

‍