PAULA beachwear

Founded in Stockholm in 1996 by designer Paula Malm, PAULA beachwear was created from a desire to design swimwear that is effortless, refined, and made to last. Clean lines, subtle detailing, uncompromising quality, and considered silhouettes shape pieces that honour the female form beyond seasonal trends.

From its showroom on Grev Magnigatan in central Stockholm, the brand develops collections defined by a vibrant yet harmonious palette and a timeless sensibility rooted in Scandinavian minimalism, where elegance meets Nordic ease.

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