Ströms Man & Woman

Ströms Man & Woman has been a cornerstone of Stockholm’s fashion scene for decades. In 2025, Ströms entered a new era with the transformation of its upper floor and the reopening of Ströms Woman – a new destination for the modern woman. Creating a unique meeting ground where Europe’s leading fashion brands merge with bespoke interiors and Swedish craftsmanship, the new area presents a contemporary interpretation of the storied Ströms legacy.

Ströms Woman offers a complete wardrobe for every occasion, from business to leisure, day to night, all within an environment where every detail tells a story. Sculptural elements such as the counter in distinctive Italian Four Seasons marble, art by Lukas Göthman, and a private Chambre Séparée set the tone for an elevated and personal styling experience.

Located in the architectural landmark Centrumhuset, at the corner of Kungsgatan and Sveavägen in Stockholm, the boutique interior draws inspiration from architect Cyrillus Johansson’s timeless design language. Rounded lines, domed forms, and the warmth of terracotta are reinterpreted through a modern lens, resulting in a spacious setting defined by personal service, authenticity, and enduring design.

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